Budget brand E.L.F has found its way into the hearts and makeup drawers of many a beauty blogger, thanks to its high quality, purse friendly products. Since its UK launch in 2007, we have been reliant upon its online store to get our 'eyeslipsface' fix. So you can imagine my excitement when I discovered that the much loved brand were opening there first european store in none other than Cardiff.
Situated within the quirky Royal Arcade (the one with Rossiters if you were wondering), its safe to say that E.L.F have managed to create a beauty addicts playground with a floor dedicated to all things makeup and nails (picture row upon row of blushers, bronzers, brushes, lipsticks etc, and a table brimming with sweet jars filled with nail polish) and an upstairs studio and makeover space.
Yesterday I finally got to pay the fabulous store a visit. Reliant upon online swatches when it comes to making an E.L.F order, it was a luxury to be able to pick up the products, and to swatch, see and feel them in the flesh. Although I could have easily cleared the shelves, I was restrained and walked away with two products, the softest Powder Brush and a Daily Brush Cleanser (expect a review soon). Im seriously impressed with what E.L.F have done. They've managed to create the ultimate relaxed space, perfect for beauty bloggers, and general makeup enthusiasts alike. A space to talk about all things beauty and swatch to your hearts content.
Will you be paying E.L.F Cardiff a visit?!