Budget brand E.L.F has found its way into the hearts and makeup drawers of many a beauty blogger, thanks to its high quality, purse friendly products. Since its UK launch in 2007, we have been reliant upon its online store to get our 'eyeslipsface' fix. So you can imagine my excitement when I discovered that the much loved brand were opening there first european store in none other than Cardiff.
Situated within the quirky Royal Arcade (the one with Rossiters if you were wondering), its safe to say that E.L.F have managed to create a beauty addicts playground with a floor dedicated to all things makeup and nails (picture row upon row of blushers, bronzers, brushes, lipsticks etc, and a table brimming with sweet jars filled with nail polish) and an upstairs studio and makeover space.
Yesterday I finally got to pay the fabulous store a visit. Reliant upon online swatches when it comes to making an E.L.F order, it was a luxury to be able to pick up the products, and to swatch, see and feel them in the flesh. Although I could have easily cleared the shelves, I was restrained and walked away with two products, the softest Powder Brush and a Daily Brush Cleanser (expect a review soon). Im seriously impressed with what E.L.F have done. They've managed to create the ultimate relaxed space, perfect for beauty bloggers, and general makeup enthusiasts alike. A space to talk about all things beauty and swatch to your hearts content.
Will you be paying E.L.F Cardiff a visit?!
Fab review, it looks AMAZING! can't wait to go :) xx
ReplyDeletethanks gorgeous!! you will love it!! :) xx
Deleteomg this is amazing!!
ReplyDeletehehe, its such a fab store!! :) xx
DeleteOh my gosh it looks so pretty!!
ReplyDeleteI adore ELF products, I wish we had a shop this beautiful down here in Plymouth.
Kelly from DayDreamsDaisyChains.com :)
hopefully they will set up a new UK store soon!! its such a luxury to actually be able to see the products in person, rather than relying on stock photos :) xx
DeleteWe will definitely be visiting there soon, can't wait!
ReplyDeleteIts definitely worth a visit!! :) xx
DeleteEEP!!, i would pass out in there, i would not have been able to control myself like you did haha, i would have probably walked out with every single product in the store! haha
ReplyDeletehahaha believe me it took a lot not to do just that ;) xx
DeleteOh wow! I need to visit an ELF store, looks so amazing!
ReplyDeleteMegan xxx
Thumbelina Lillie | UK Beauty Blog
its definitely worth a visit!! Hopefully they will open more stores in the UK :) xx
DeleteOh my goodness I am so jealous, I would love to go! x
ReplyDeleteJordan-Alice
hehe, hopefully they will set up shop somewhere else sometime soon :) xx
DeleteAhhh I SO wish we had a store near us! I would go crazy in there, I'm such a massive elf fan! xx
ReplyDeleteGemma | Miss Makeup Magpie
hahaha, I hope they open more UK stores in the near future :) xx
Deletecould you please give the exact adress?
ReplyDeletexx
yep its units 14-16 , Royal Arcade Cardiff :) xx
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